Why Builders’ Merchants Need to Wake Up…
Now, I understand that builders’ merchants are being put under increased pressure to maintain profit levels, even though margins are being squeezed and the market is getting more and more competitive… But, how long can you keep your heads above water by selling higher volumes at lower costs?
What if there was a way to not only survive, but actually thrive in an everchanging market? The reality is, there’s already a way to achieve this. And, its easier than you might think.
Builders’ merchants… your portfolios are becoming commoditised, you’re all offering the same products, fighting over the same sales and ultimately leaving customers with limited options. It’s time you wake up and smell the coffee, because you’re missing out on an opportunity to get ahead of the competition.
How many of you reading this have standard, plain, white doors in your stock inventory? White doors are unfashionable in today’s brighter world – can you see where I’m going with this?
That standard white door could be transformed into a feature piece of a room just by outsourcing to process partners. Independent processing partners can add value by offering doors in any colour and / or pre-machined for locks and hinges, all without increasing stock inventory. If you can think of a colour, we can do it. Pre-finished, packaged and delivered to site just-in-time, so what are you waiting for?
Adding value prior to installation will not only save time on-site, reduce mess and improve accuracy, but for you as the merchant it will also increase your margins and give you a competitive edge.
Does all of this sound too good to be true? Can’t believe you’ve never done it before? All those times customers have asked for red doors and you’ve had to turn them away? Maybe not so much the last one, but now if someone asks, you have a solution.
The end of white doors is nigh… have a chat with us today and see how our pre-finishing solutions can help you add value to your product portfolio and get ahead of the competition.Go Back